Journey of a Giant to a Multi-Vendor Magento Platform

BDD - Best Dental Deals
Multi-Vendor Magento Platform B2C OpenCart platform B2B Magento Platform

Best dental deals under UnicornDenmart is recognized as the pioneer and well-established name in Indiandental market with widest range of international dental equipment with global standard. With more than three decades of experience in the industry, they are one of the most sought-after vendors for dental equipment in the country.

With their business booming and covid opening new opportunities they realised the potential of expanding their business from B2C to a multivendor platform. Although their old e-commerce platform helped them to serve B2C customers, they realised they needed to up their game one notch, a platform that could offer wide range of possibilities but also treating their customers with best shopping experience.

Aatoon helped this transition with design and development of Magento Multi-Vendor Platform where multiple vendors could register and sell their products online. Today, by using this latest technology, they have a digital platform that offers efficient and secured services for purchasing a wide range of dental products from multiple vendors.

Journey from B2C OpenCart platform to B2B Magento Platform

The biggest challenges client faced with using OpenCart platform was its limited performance and design. With increase in sales and pressing need to explore new possibilities, the only solution was to migrate to a much more promising platform with minimalistic loss of data.

The goal of new journey was not just revamping an old website but answering many questions such as, which functionalities would assist customers for better shopping, how can we improve UI, using BI to assist useful insights for business and many more. The transition of business from single vendor platform to multi-vendor platform was also a learning curve and another huge challenge. Next question was regarding the timeline, should it be an open-shut project or release an MVP (minimum Viable Product)& experiment the market to find the gaps for improvement. Needless to say, like any customer-oriented company they choose the latter.

Technologies Used

Solutions

Magento 2 Bulk Upload, Multi-Vendor Marketplace, Custom Shipping & Payment Integration, UI/UX, Optimization

BDD - Best Dental Deals

Aatoon and its expert team worked closely with client to ensure best UI/UX experience, data migration and closing the gap between B2C to B2B transition. With constant feedbacks and reviews, Aatoon was able to manage high expectations of the client by delivering more than what was promised.  Aatoon worked closely with client’s team to scope and understand new functionalities for the subsequent phases that greatly improves customers shopping experience and website efficiency.

By adding extensions from reputed vendors, we helped to deliver many functionalities to improve sites performance. Few are BI reporting tool for business insights, advanced search, one-step checkout, website optimisation etc.

We all at Aatoon take great pride in helping UnicornDenmart in their transition to a multi-vendor platform and hugely improving their digital signature in the dental market.

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